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SAFE (Save Animals From Exploitation) is New Zealand's leading animal advocacy organisation.
SAFE's Eat Kind Programme encourages positive steps towards adopting a plant-based diet and provides the resources and support to make this positive change.
Imagine if you could make a difference for animals every single day. You don’t even have to do anything extraordinary. Every meal is a chance to make a difference. It’s as simple as what you choose to eat!
And, it isn’t about missing out; it’s about adding compassion. Over 100 million animals are slaughtered for food every year in New Zealand. By keeping animal products off your plate you’re helping to save lives, protecting the planet, and it’s a healthier lifestyle for you, too!