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What began in a backyard laundry-kitchen in a suburb of Bonn, Germany in 1920, with a sack of sugar and a copper kettle has developed into one of the most successful and popular brands in the confectionary sector. This success story has not been limited to the German market: HARIBO has long since established itself beyond national borders. Haribo is now a world leader within the gums, jellies and liquorice sectors.
Haribo prides itself for being the inventor of the Gummy Bear or Goldbear which was inspired by trained bears that were a fixed part of the festivities at annual markets and other celebrations well into the 19th century in Germany “Dancing Bear”.
Since then they have had continuous success with creating new and innovative jelly confectionery with no artificial colours.
Haribo is a growing brand in the New Zealand market.