Auckland 2016

27-30 Jul, Wed-Fri: 10pm-6am, Sat 10pm–5am, ASB Showgrounds

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Stand: B14 – View Map


Weightwatchers Frozen Meals have been in long term decline as consumers attitudes towards health and well being change. Dieting as a trend is in decline with consumers today looking to live better through eating foods that are healthy for them and manage their lifestyle and weight.

With this changing attitude towards living, Weightwatchers is evolving as a brand to be more in touch with today's consumers.

The relaunch of Weightwatchers Frozen Meals is completely redefining the frozen meal category with:
- New products which better balanced protein, vegetables, cards and sauce
- New packaging to downplay the previous emphasis on Weightwatchers and control but move the brand forward with increased emphasis on quality real ingredients and real food
- New category segmentation with a range of classics, snacks and gourmet range

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