Alpine Gold changes name rebrands after 20 Years


After 20 years of making fruit juices, cider and bottling water in Central Otago under the brands Alpine Gold and Benger Fruit Beverages, the company is now trading as Benjer Drinks Co.

Focusing on their juice products the new branding and simplification of the company brand helps tell the story of the boutique juicer in small town, Cromwell just outside Queenstown on the South Island. Benjer Drinks Co is 100% NZ owned and operated, 6 of its 9 fruit juices are made from locally grown fruits which they press themselves and not from concentrates. No preservatives. No added colours or artificial flavours. No added sugars to the apple based products. Benjer Drinks Co is proud to present their new look labels in selected cafes, restaurants and fine food stores.