Hats off to The Food Show Auckland 2014


The Food Show Auckland served up four days of fun, food, and fantastic success for exhibitors, attracting more than 32,000 visitors to the ASB Showgrounds from 31 July to 3 August 2014.

Samples were tasted, fingers were licked, and cash registers rang all day long. Hundreds of savvy exhibitors offered up New Zealand's largest selection of food, drink, and kitchen gadgets to large numbers of excited foodies in the country's most popular and successful culinary event.

From big brands to tiny artisan start-ups, new businesses and older ones, The Food Show provides the perfect platform for making new sales, growing brands, and making fruitful connections with customers.

Some quick stats showing how good The Food Show 2014 experience was for exhibitors:

  • The Tea Lady gave out 4,000 cups of tea and sold out of four blends.

  • The Sweet Buffet Company gave out 30,000 jellybeans and 20,000 pieces of rock candy - and sold out of Lego Brick Candy.

  • Be Nourished sold out of fermented kimchi.

  • 4,500 recipe sheets were given out the Whirlpool Cooking Theatre

  • Chantal Organics sold out of kale powder and almond butter.

  • Pure Delish gave out more than 5,000 cereal samples and around 10,000 biscuits, snack bars, and slabs samples. They ran out of Primal Breakfast Mix and their Ginger & Walnut Caramel Slab.

  • Vaione Gin and Tonic dished out approximately 5,500 miniature G&Ts.

  • Telegraph Hill gave out more than 3,000 olives and made 32 cheese stacks.

  • The Lucky Taco caravan diner cooked more than 2,000 tacos.

The 2014 show also saw the launch of VIP Premium Experience tickets for visitors, which proved to be a tremendous success. Costing $100 each and limited to just 200 per show day, the VIP tickets offered visitors a range of special benefits including all-day access to the Diners Club VIP Lounge with free wine and beer samples, free Nespresso coffees, cooking demos from celebrity chefs, and more. 

VIP Premium Experience ticketholders simply raved about it:
"I thought it was a great idea. I stayed longer at the show due to been able to go sit and relax, drop my items I had purchased off and head off to look some more stands."

"I was greeted with a warm weIcome and lots of friendly smiles. Overall an awesome VIP experience for me because of the excellent and high standard of customer service."

"Fabulous to have priority seating at the food demonstrations and a quiet haven to retreat to throughout the day!!"

"Myself and my Mum had the best time. It really was a great day. The food / wine tasting area provided a great place to relax and meet amazing Chefs and taste amazing food/wine/beer :). Overall recommended to friends as the only way to do the food show!"

"Going VIP is the best way to see The Food Show."

While visitors clearly had a great time at The Food Show 2014, the true measure of the show's success is the extent to which exhibitors managed to engage with new customers and sell their products. Here are some testimonials from exhibitors who all did great business at The Food Show 2014.

Patsy Way, fromThe Tea LadyandThe Sweet Buffet Company,had her first Food Show experience in 2014.

"We had no idea what to expect going in. All we can say is that it was the most exhilarating, exhausting, stretching, and fun experience! By the end of the show, we had sold out of five of our products and booked to show for The Food Show 2015!" says Patsy.

Healthy foods were to the fore at this year's show, and David Alexander fromChantal Organicswas thrilled to sell out of health products like almond butter and kale powder at the show.

"It was an awesome time exhibiting at the show. Not only was it good to spend time with our Auckland representative and have some fun, but meeting old and new trade customers and our consumers. There was great camaraderie between store holders, too," says David.

Alice Shopland, fromAngel Food Ltd(which makes dairy-free cheese alternatives), said she was surprised by the level of interest in dairy-free products.

"We had a great time at the show! It was hilarious and heart-warming when dairy-free people almost walked past our stand assuming they couldn't have our products, and then the penny dropped that it was dairy-free," says Alice.

Brent Milburn was able to tell the public busy samplingPoesy Bread's Gourmet Pizza bases that he had just recently bought the company. And he had - on the very Friday of the show!

"We needed to connect with our customers, to find out what they liked about the product and what they didn't. What better way than The Food Show?" asks Brent.

Pure Delishfinds The Food Show a great opportunity to interact with current consumers and to introduce new people to the brand, says Amanda Macdonald.

"As Pure Delish products are at the higher end of the market, The Food Show is the perfect opportunity for people to try before they buy. The Food Show is also fantastic for creating a bit of a buzz around any new product offerings," says Amanda.

It's clear that after 14 years of putting together the biggest culinary event in the country, the team behind The Food Show Auckland have once again proven they know how to make the show a roaring success for visitors and exhibitors alike.

Prepared on behalf of North Port Events by the pr shop. For more information, imagery or interviews, please contact Alisa Keall-Grant on (09) 360 0385, 021 0224 8218 or email lise@theprshop