Show statistics 2010 The Food Show attracts an affluent, pleasure-seeking audience with sophisticated palates. These food lovers are passionate about New Zealand food and wine are educated, and have high discretionary incomes. Auckland 2010 - Total visitors 40, 412 85% were aged 25-60 49% had annual household incomes over $71,000 95% purchased products at the show 98% spent $10 or more at the show 36% spent over $100 65% said their purchasing/awareness was affected by the show 82% spent between 3–6 hours at the show 84% said they would be back next year Visitors spent and estimated $4.2 million at the show Wellington 2010 - Total visitors 19,704 83% were aged 25-60 58% had annual household incomes over $71,000 93% purchased products at the show 34% spent over $100 67% said their purchasing/awareness was affected by the show 63% spent between 3–6 hours at the show 96% said they would be back next year Visitors spent an estimated $2.05 million at the show Christchurch 2010 - Total visitors 9,514 82% were aged 25-60 53% had annual household incomes over $71,000 95% purchased products at the show 28% spent over $100 62% said their purchasing/awareness was affected by the show 71% spent between 3– 6 hours at the show 80% said they would be back next year Visitors spent an estimated $850,454 at the show