The Food Show Auckland 2010 attracted 40,412 dedicated culinary
enthusiasts between 29 July and 1 August, providing a
mouth-watering mid-winter pick-me-up for exhibitors and visitors
Praise for the show has come thick and fast. Exhibitors were
extremely pleased with the number and quality of visitors, and the
visitors themselves found a truly massive range of delicious
edibles on show.
"It was a brilliant show that we're immensely proud of," says
Dona White, CEO of North Port Events, which organises the event.
"It introduced dozens of hardworking, passionate food producers and
their products to thousands of highly motivated new customers. At
the end of the day, that's what we're here to do.
"It is always very satisfying to see such big crowds of visitors
really enjoying the experience of being at the show, discovering
new things, and getting some great deals.
"We're thrilled also that the numbers of exhibitors the show
attracts keeps on growing year after year because producers
understand the power of the show and the impact it can have on
"We work extremely hard every year to keep the show fresh and
responsive to what the market is looking for so it's gratifying
that the show is in such obviously good health, particularly
considering the tough economic climate we're operating in.
"Our sincere thanks to everyone who helped make the show such a
pleasurable success - our wonderful exhibitors, the great
Auckland foodie public, and the ASB Showgrounds staff."
Daily visitor figures
- Thursday 29 July (Preview Day) - 3760
- Friday 30 July - 9356
- Saturday 31 July - 13,551
- Sunday 1 August - 13,745
Some highlights singled out for special kudos by
- Fresh honeycomb from J Friend & Co
- Proper Crisps hand cooked 'real' potato chips
- Delish exquisitely decorated cupcakes
- Vanilla Bean Custard from Dollop Puddings (packaged in
old-fashioned milk bottles)
- Loaf jam doughnuts and sumptuous range of cakes
- Tasty Pot fresh readymade meals
- Seafood chowder from Oceanz
- Provisions Otago preserves, chutneys, and wild thyme honey
- Blue River pecorino and sheep milk feta
- Pureed frozen Fairtrade organic All Good Bananas (with Kokako
The show rounds off another great year for The Food Show across
the country, with the Wellington show attracting 19,704 visitors
(who spent an estimated $2.05 million at the show, up from $1.8
million in 2009) and the Christchurch show clocking up 9514
visitors (who spent an estimated $850,454, up from $776,141 in
2009). Spending and other figures for the Auckland show are being
collected right now and will be available in a few weeks time.
A selection of comments from visitors at The Food show
"It's a glorious cacophony of sights, sounds, smells, and
"It's lovely to meet the products up close and personal, taste
them, and buy them at a reduced price. It's much better than simply
glancing at them on a supermarket shelf."
"The standouts for me are the great range of excellent foods to
buy and the Cooking Theatre - brilliant!"
"It's just fabulous. Lots of variety. Lots to buy. Everything is
here in one place. It's always a delight and this year is no
I love the atmosphere and the ability to try lots of things that
you normally wouldn't get the chance to try."