Newsletter|Follow Us Via:facebooktwitterrssemail|Site map
Wellington: 24 - 26 May 2013
Auckland: 1 - 4 August 2013
Christchurch: 13 - 15 Sept 2013

A proven sales and marketing platform

The Food Show offers three opportunities every year for exhibitors to showcase their latest foods, beverages, products, and services in a relaxed, high quality environment to large crowds of keen consumer buyers.

In 2008, 2009 and 2011, The Food Show in Auckland won two top awards from the Exhibition and Event Association of Australasia (EEAA) - Best Consumer Show Under 10,000 m2 and Best New Zealand Show. From the stats below, it's not hard to see why.

A proven sales and marketing platform

Key stats from recent shows

city-auckland.jpg

Auckland

2 - 5 August 2012
ASB Showgrounds
Total stands: 278
Total visitors: 34,208
Total spend: $6,944,244

city-wellington.jpg

Wellington

11 - 13 May 2012
Westpac Stadium
Total stands: 170
Total visitors: 18,089
Total spend: $2,074,328.94

city-christchurch.jpg

Christchurch

14 - 16 September 2012
CBS Canterbury Arena
Total stands: 92
Total visitors: 10,602
Total spend: $1,251,036

 

Key visitor & exhibitor feedback 2012

Visitor feedback

  • 97% of visitors purchased products at the show.
  • 82% of visitors said The Food Show offered good value.
  • 82% of visitors rated the show as very good or excellent.
  • 85% of visitors had their purchasing/awareness affected by the show.
  • $145 was the average spend per visitor.

Exhibitor feedback

  • 78% of exhibitors met their objectives at the show.
  • The average value of sales leads generated at the show was $10,382*
  • The average value of actual sales made at the show was $4617*
*This question was not asked in the Wellington survey, so information is for Auckland and Christchurch only.
 

Key stats show-by-show

The Food Show Auckland 2012
Total visitors: 34,208
Estimated visitor spend: $6,944,224 
Average spend per visitor: $203

  • 79% were aged 25 - 60
  • 56% had household incomes over $71,000
  • 98% purchased products at the show
  • 64% spent over $100
  • 94% said their purchasing/awareness was affected by the show
  • 61% spent between 3 - 6 hours at the show
  • 89% said they would be back next year

The Food Show Wellington 2012
Total visitors: 18,089

Estimated visitor spend: $2,074,328

Average spend per visitor: $114.67

  • 84% were aged 25 - 60
  • 62% had annual household incomes over $71,000
  • 97% purchased products at the show
  • 41% spent over $100
  • 72% said their purchasing/awareness was affected by the show
  • 54% spent between 3 - 6 hours at the show
  • 83% said they would be back next year

The Food Show Christchurch 2012
Total visitors: 10,602
Estimated visitor spend: $1,251,036
Average spend per visitor: $118

  • 81% were aged 25 - 60
  • 49% had annual household incomes over $71,000
  • 95% purchased products at the show
  • 39% spent over $100
  • 91% said their purchasing/awareness was affected by the show
  • 43% spent between 3 - 6 hours at the show
  • 83% said they would be back next year
 

Post show report

Each year we survey visitors and exhibitors at The Food Shows in Christchurch, Wellington and Auckland. We also measure and report statistics from marketing, public relations, and website activity. If you want to find out more about the who, what, when and why of The Food Show, please download our latest Post Show Report.

 

Talk to us about your requirements

Contact our staff

 

www.foodshow.co.nz

Close

Exhibitor Login

Lost your password or need help?

Please try again (make sure your caps lock is off), or if you have forgotten your password click the link below to have your password emailed to you .

Request password