Auckland

28 - 31 August 2011
ASB Showgrounds
Total stands: 306
Total visitors: 37,007
Total spend: $4,608,200

Wellington

27 - 29 May 2011
Westpac Stadium
Total stands: 151
Total visitors: 18,733
Total spend: $2,085,380

Christchurch*

26 - 28 March 2010
Westpac Arena
Total stands: 101
Total visitors: 9,514
Total spend: $850,000

*No CHC 2011 show due to earthquake

The Food Show Auckland 2011
Total visitors: 37,007
Estimated visitor spend: $4,608,200
Average spend per visitor: $124.50

• 85% were aged 25 - 60
• 59% had annual household incomes over $71,000
• 97% purchased products at the show
• 46% spent over $100
• 67% said their purchasing/awareness was affected by the show
• 83% spent between 3 - 6 hours at the show
• 68% were female
• 86% said they would be back next year

The Food Show Wellington 2011
Total visitors: 18,733
Estimated visitor spend: $2,285,380
Average spend per visitor: $111

• 86% were aged 25 - 60
• 59% had annual household incomes over $71,000
• 95% purchased products at the show
• 39% spent over $100
• 62% said their purchasing/awareness was affected by the show
• 55% spent between 3 - 6 hours at the show
• 69% were female
• 82% said they would be back next year

*The Food Show Christchurch 2010
Total visitors: 9,514
Estimated visitor spend: $850,000
Average spend per visitor: $89

• 82% were aged 25 - 60
• 53% had annual household incomes over $71,000
• 95% purchased products at the show
• 28% spent over $100
• 62% said their purchasing/awareness was affected by the show
• 71% spent between 3 - 6 hours at the show
• 80% said they would be back next year *No CHC 2011 show due to earthquake