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Wellington: 24 - 26 May 2013
Auckland: 1 - 4 August 2013
Christchurch: 13 - 15 Sept 2013
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The Food Show reaches huge numbers of New Zealanders


Every year, tens of thousands of people flock to The Food Show to experience first-hand the latest and most delicious edibles, test-drive innovative new devices and appliances, and witness world-class demonstrations and classes.

Get ready to grow your business


The Food Show is New Zealand's top consumer culinary event and will put your business on the fast track to more customers, more sales, and more revenue than any other marketing platform.

 
foodshow mapTHE FOOD SHOW AUCKLANDTHE FOOD SHOW WELLINGTONTHE FOOD SHOW CHRISTCHURCH

Auckland

1 - 4 August 2013
ASB Showgrounds

Full Details

Wellington

24 - 26 May 2013
Westpac Stadium

Full Details

Christchurch

13 - 15 Sept 2013
CBS Canterbury Arena

Full Details
We attract big crowds ready to buy

We attract big crowds ready to buy

The show keeps top exhibitors returning year after year because it backs their commitment with smart and sassy advertising and PR campaigns that pull in big crowds of qualified prospects. Before they walk through the door, Food Show audiences are already committed to the experience, primed and ready to buy.

You make more connections – and more sales

You make more connections – and more sales

Exhibitions are the only marketing medium that gets you face-to-face with so many qualified prospects at such a reasonable price. The Food Show gives literally thousands of potential customers the chance to see, taste, touch, and experience your products and services first-hand - that's priceless exposure.

You get more bang for your marketing buck

You get more bang for your marketing buck

The Food Show drives your marketing dollars further and produces measurable ROI, including:

  • Making sales.
  • Generating sales leads.
  • Attracting new customers.
  • Gathering customer data.
  • Market research.
  • Meeting potential business partners.

We extend your promotional reach online

We extend your promotional reach online

The website you're using right now attracts massive traffic around each Food Show and is used all year round by potential visitors. You'll get your own profile page, banner ads for your website, opportunities to post info to our Facebook and Twitter pages, and much more.

New Zealand’s national food and wine event

New Zealand’s national food and wine event

Every year, The Food Show connects hundreds of smart exhibitors with thousands of dedicated foodies in Auckland, Wellington, and Christchurch. The Food Show is playing a key role in the growing consumer trend towards buying fresh ingredients, trying new flavours from around the world, sourcing top recipes, and cooking at home for friends and family. Tap into this trend, book a stand with us today, and put your products top of mind with your target consumers.

 

Award winning consumer show

The Food Show has been recognised as the best event overall in New Zealand. In 2008, 2009 and 2011, The Food Show won two top awards from the Exhibition and Event Association of Australasia (EEAA) - Best Consumer Show Under 10,000 m2 and Best New Zealand Show.

The power of face-to-face marketing

One of the best ways to get your brand name on your customers' lips is to put your product in their mouths or in their hands. At The Food Show your customers can see, touch, and taste your products and try out equipment firsthand. Plus your staff are on the spot to answer questions, offer deals, gather data, and make sales.

 

Get ready to do great business

Our exhibitors meet their business objectives at The Food Show - they sample and sell products and services, educate their markets, position their companies, and build databases. The bottom line is: The Food Show makes companies grow like a soufflé in a hot oven.

The power of face-to-face marketing

Convert stand visitors into repeat business

show-and-sales-process-replacement.png

The Food Show is like a masterclass in salesmanship, providing major opportunities to attract customers to the show, make face-to-face sales, capture customer interest after the show, follow up for more sales, and build ongoing brand awareness and loyalty.

 
We take online promotion seriously

We take online promotion seriously

Website

The Food Show website is our main portal for communicating with our large audiences of visitors and exhibitors. Crammed with information, it is heavily utilised by visitors before, during, and after the shows - and was viewed by 122,500 unique visitors in 2012. This state-of-the-art website is designed to provide more user-generated and other content that will make it even more 'sticky' during the rest of the year.

 

Email newsletters

Food Show email newsletters are regularly sent to our database of  thousands of subscribers. These 'ezines' promote participating exhibitors' products and services, special deals and competitions, and are well read by our audiences.

 

Social networking

We use social media websites Facebook and Twitter to promote the shows and enable our smart exhibitors to communicate directly to our friends and followers. Our aim is to create New Zealand's largest online foodie community, enabling visitors, exhibitors, celebrity chefs, and ourselves to interact, share info, give and receive feedback, build bigger audiences for the shows, and promote your products and services.

Find us on Facebook Follow us on Twitter

What exhibitors say about the show

"We are delighted with our Pams brand exposure at The Auckland Food Show which helped reinforce our current brand marketing campaign. Visitor feedback for the brand was tremendous."

Andre Vos, Foodstuffs Auckland Limited
– Andre Vos,
Foodstuffs
Auckland Limited

"The Food Show is an integral part of our marketing programme. It allows us to meet both trade and public alike, increasing brand awareness and providing a fantastic opportunity to trial our products with a broad cross section of consumers."

Dean McHenry, Brown Brothers Wines New Zealand Ltd
– Dean McHenry,
Brown Brothers Wines New Zealand Ltd

"Brand recognition and sales growing each year proves that the Food Shows are the right way to go in spending the marketing dollar and attending the three shows that North Port produce annually is extremely invaluable to our company."

Maureen Startup, The Village Press Ltd
– Maureen Startup,
The Village Press Ltd

"Philadelphia Cream for Cooking has just had a winning experience with the Food Show in both Wellington and Auckland. Advertising for the show seemed prolific – you couldn’t get away from the fact that the Food Show was coming to town!"

Rachel D’Cruz, AMG Group on behalf of Kraft Philadelphia Cream for Cooking
– Rachel D’Cruz,
AMG Group on behalf of Kraft Philadelphia Cream for Cooking

We attract trade visitors too

The Food Show is not solely about consumers - our trade visitors are also highly important and much valued. As well as the many thousands of consumers who visit The Food Show, there's a prominent trade presence to further bolster your business. A select group of key supermarkets buyers and owners from all over the country are invited to attend each of The Food Shows.

We attract trade visitors too
Sponsorship – kick your involvement up a notch

Sponsorship – kick your involvement up a notch

We keep the shows fresh and dynamic year-on-year by providing new and relevant special features, special offers, and special experiences for visitors. Many of these vital show elements are open for sponsor engagement, so talk to us today about your promotional needs and we'll tailor a package to suit.

Our current sponsorship packages include:

  • Cooking Theatre - currently sponsored by Electrolux.
  • Kitchen Feature - currently sponsored by Kenwood.
  • Category partners - such as Official Car Sponsor, Airline Partner, etc.
  • Beverage Theatre.
  • VIP Experience.
  • Masterclasses.

Talk to us to find out more

 
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Important show details

Wellington: 24 - 26 May 2013
Auckland: 1 - 4 August 2013
Christchurch: 13 - 15 Sept 2013
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